Commercial work - Branding + print design
NZ art print store Endemicworld opened their first physical store in Ponsonby, Auckland after being an online only store in 2012. A refresh and new direction was needed for the brand since it would now be sitting alongside all artwork.
We wanted to hero the artists and their work both in store and online. This meant stripping back the old bright oranges and reds, and toning it down, so it was not fighting for attention.