Personal Work - Branding
(This is an ongoing concept project with the owners Liz & Brad)
Red Door on Vivian is a modern and relaxed environment with innovative cuisine, an extensive wine list and warm, friendly service.
The kitchen offer both an a la carte menu and a 'Just Feed Me' experience of three, four, five or 'MANY' courses. During the cooler months these experiences can be enjoyed right inside our kitchen at the 'Prep Bench'. All menus showcase local producers and Taranaki stories.
The owners, Brad and Liz, have spent years in five-star hotels, resorts and creating award winning restaurants.
The colour palette uses red and white on a cream paper stock. The brand collateral includes logo design, embossed business cards, drinks coaster, reserved sign, info flyer, menus, and signage.
The name and the stretched 'E' references the bright red front door of the restaurant. Combining these three elements is intended to reenforce the brand presence in the marketplace.
The business cards and reserved sign are printed in PMS 2348U and letter pressed on 400gsm Munken Pure Smooth Cream stock.
The menus are printed in single colour PMS 2348U on 400gsm Munken Pure Smooth Cream stock.